Despite his meteoric rise in Kenya’s hardline opposition politics, Edwin Sifuna now stands at a defining political moment. His recent removal as Secretary-General of Orange Democratic Movement was not just an internal party adjustment. It signaled how quickly institutions can move against a leader who appears to be growing beyond comfortable limits. Photo: Embattled ODM Secretary General Addressing a political Gathering in Kitengela during Linda Mwananchi Rally Credit: Courtesy Though he has legally challenged the decision and managed, for now, to slow down the process, the real issue is bigger than a party title. It is about long-term survival. Sifuna has mastered the art of political messaging. The “Mimi ndio Sifuna” wave captured imagination, especially among urban youth. It portrayed confidence, defiance, and self-belief. Social media amplified him. The hashtags trended. The brand grew. But hashtags do not vote. Hashtags do not negotiate coalitions. And hashtags do not s...